At pk37, your privacy is not an afterthought — it is a fundamental commitment. This Privacy Policy explains exactly what personal data we collect from Pakistani players, how it is processed and stored, who it is shared with, and what rights you hold over your own information. We encourage you to read this document carefully before registering or using our platform.
A plain-English summary of the key principles in our Privacy Policy. The full legal text follows below — please read the complete document before using pk37.
pk37 collects only the personal data that is strictly necessary for account registration, identity verification, and the safe operation of our gaming platform for Pakistani players.
All personal data held by pk37 is stored on encrypted, access-controlled servers. We apply industry-standard TLS encryption to all data transmitted between your device and our platform.
You have the right to access, correct, and request deletion of your personal data at any time. pk37 will respond to all data subject requests within 30 days of receipt.
pk37 will never sell, rent, or trade your personal data to any third-party marketing company. Your information is used solely for running the pk37 platform and meeting our legal obligations.
We use cookies strictly for session management, fraud prevention, and platform analytics. You can manage your cookie preferences at any time through your browser settings.
Marketing communications from pk37 are entirely opt-in. You may unsubscribe from any promotional emails or SMS notifications at any point through your account settings or by contacting support.
pk37 is Pakistan's premier online casino and sports betting platform, serving registered players across Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and across the country. As a platform that handles financial transactions, identity verification data, and sensitive account information, we take data protection and privacy with the utmost seriousness.
This Policy applies to all personal data collected through the pk37 website at pk37.net, any associated mobile applications, customer support communications, and all other touchpoints through which you interact with pk37. It should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which form part of the overall agreement between you and pk37.
We are committed to ensuring that your personal data is handled lawfully, transparently, and fairly at all times — in accordance with applicable international data protection standards and the requirements of our gaming licence obligations.
pk37 collects personal data through several channels and at various stages of your relationship with us. The categories of personal data we may collect include:
When you create a pk37 account, we collect your full legal name, date of birth, residential address, email address, phone number, and preferred username. This information is mandatory — without it, we cannot create or maintain your account.
As required under our gaming licence and anti-money laundering obligations, we collect copies of government-issued identification documents (CNIC, passport, or driving licence), proof of address documentation, and proof of payment method ownership. This data is collected as part of our Know Your Customer (KYC) process and is processed by our licensed KYC service provider.
We collect records of all deposits, withdrawals, bonuses, and game transactions processed through your pk37 account. Payment method details — such as your JazzCash or EasyPaisa mobile number, bank account details, or USDT wallet address — are collected for transaction processing purposes. Full card or account numbers are never stored directly on pk37's servers.
We automatically collect your IP address, browser type, device type, operating system, session duration, pages visited, and clickstream data when you use the pk37 platform. This data is used for fraud prevention, platform security, and performance optimisation.
When you contact our support team via live chat or email, we retain records of those communications, including the content of messages, timestamps, and any attachments. This data helps us resolve disputes, maintain quality standards, and comply with our regulatory record-keeping obligations.
If you use pk37's responsible gaming tools — including deposit limits, self-exclusion, cooling-off periods, or reality checks — we record those preferences and activation events. This data is treated with the highest sensitivity and is used solely to enforce the restrictions you have chosen to apply to your own account.
pk37 uses personal data for the following purposes:
Every instance of personal data processing by pk37 is grounded in one of the following recognised legal bases:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of contract between you and pk37 |
| Identity verification (KYC) | Legal obligation under gaming licence and AML requirements |
| Transaction processing | Performance of contract |
| Fraud detection and prevention | Legitimate interests of pk37 and protection of users |
| Responsible gaming enforcement | Legal obligation and legitimate interests (player protection) |
| Marketing communications | Your explicit consent (opt-in only) |
| Regulatory reporting | Legal obligation |
| Platform analytics and improvement | Legitimate interests of pk37 |
Where processing is based on legitimate interests, pk37 has conducted a balancing test to ensure that our interests do not override your fundamental rights and freedoms. You may request a copy of any legitimate interests assessment by contacting us at [email protected].
pk37 does not sell, rent, or trade your personal data to any third party for commercial purposes. However, in order to operate the platform, we share personal data with a limited number of trusted service providers and regulatory bodies:
pk37 uses cookies and similar tracking technologies on our website and mobile applications. A cookie is a small text file placed on your device that allows the platform to recognise you and maintain your session. We use the following categories of cookies:
You may manage cookie preferences through your browser settings at any time. Please note that disabling strictly necessary cookies will prevent you from logging into your pk37 account. For detailed information about the specific cookies in use, contact us at [email protected].
pk37 retains personal data only for as long as is necessary to fulfil the purposes described in this Policy, or as required by law. Our standard retention schedule is as follows:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of account + 5 years after closure |
| KYC identity documents | Duration of account + 5 years after closure |
| Financial transaction records | 7 years from date of transaction |
| Customer support communications | 3 years from date of last interaction |
| Responsible gaming records | Duration of account + 5 years after closure |
| Technical / device logs | 12 months from collection |
| Marketing consent records | Until consent is withdrawn + 2 years |
Where retention is required for legal or regulatory compliance reasons, data will be held for the minimum period necessary and securely deleted or anonymised at the end of that period. You may request early deletion of your data where there is no overriding legal obligation to retain it — see Section 9 for details.
pk37 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or disclosure:
As a pk37 user, you hold the following rights in relation to your personal data. To exercise any of these rights, submit a written request to [email protected] with the subject line "Data Subject Request". pk37 will acknowledge your request within 5 business days and respond substantively within 30 days.
pk37 operates under an international gaming licence and may use service providers — including KYC processors, cloud infrastructure providers, and fraud prevention tools — whose servers are located outside Pakistan. Where your personal data is transferred internationally, pk37 ensures that adequate protections are in place through one or more of the following mechanisms:
By using pk37, you acknowledge that your personal data may be transferred to and processed in countries outside Pakistan. We take all reasonable steps to ensure that any such transfers are made securely and in compliance with applicable data protection principles.
pk37 is strictly an adults-only platform. We do not knowingly collect personal data from any individual under the age of 21. Our registration process includes a mandatory age declaration, and our KYC verification process is specifically designed to confirm that all registered players meet the minimum age requirement.
Parents and guardians in Pakistan are encouraged to make use of internet filtering tools to prevent minors from accessing online gambling platforms. pk37 supports all national and international efforts to prevent underage gambling.
The pk37 platform may contain links to third-party websites, such as payment provider portals or responsible gambling support organisations. This Privacy Policy applies solely to data collected by pk37 directly. pk37 is not responsible for the privacy practices of any third-party website that you access via a link from our platform.
We encourage you to review the privacy policy of any third-party website you visit, particularly before submitting any personal data. pk37 does not endorse and takes no responsibility for the content or data practices of external sites.
pk37 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform functionality. When material changes are made, we will notify registered users via email or an in-platform notification at least 7 days before the revised Policy takes effect.
The "Last Updated" date at the top of this page will always reflect the date of the most recent revision. We encourage you to review this Policy periodically to stay informed about how pk37 handles your personal data. Your continued use of the platform after any update constitutes acceptance of the revised Policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way pk37 handles your personal data, please contact us through the following channels:
Our data protection team is based across our operational jurisdictions and is specifically trained to handle data subject requests, privacy complaints, and regulatory enquiries. Players across Karachi, Lahore, Islamabad, Faisalabad, and all other cities in Pakistan are entitled to the same level of data protection service.
If you are not satisfied with our response to a data-related complaint, you have the right to escalate the matter to the independent dispute resolution body designated under pk37's gaming licence, or to the relevant data protection supervisory authority in your jurisdiction.
pk37 is built for Pakistani players who demand both security and excitement. Explore our full casino, bet on PSL and international cricket, and enjoy the platform knowing your personal data is protected to the highest standard. 21+ only — please play responsibly.